Marketing

Brand Building 

To attract patients in today’s world, you need modern marketing and communication techniques. The experienced professionals in our marketing team, comprised of a variety of technical, creative and management roles, will serve as your own personal marketing agency.

Promote your practice or organization to the next level with the following effective tactics:

Patient Referral Program

The referral reward is the reward introduced to give our happy customer for successfully referring their friends to the clinic. We will want to dangle something that’s attractive enough to nudge someone into taking action.

Local Marketing

Neighborhood marketing concentrates on building the business from inside out, and never farther than a five  to 10-minute drive from clinic’s front door. It takes what we create within the four walls of our business and serves it up as a “concentrate” in high doses to those who can have the greatest impact on our business.

A regional marketing representative will be assigned to work directly with you and your team to develop external marketing like flyers, brochures, hoardings and advertising campaigns, and assist with internal marketing efforts and events.

Public Relations

A press release is one way to distribute novel and interesting content to develop a brand.Smartphones and seamless Wi-Fi availability make it easy to access the internet no matter where we are.This has resulted in a sharp spike in the popularity of podcasts, as people are eager to tune in during their daily travel.The most effective way to use webinars is to disseminate useful information and educate the audience about various unique aspects of dental care, and spread awareness.

Content Marketing

We are in a prime industry to use video because practically everything we do has a visual element to it. Creating one-hour crowns with state of the art 3-D technology? A time-lapse of it would create a very long lasting impact.

Held to academic standards, white papers outline a problem or a challenge and explicate a solution, giving their authors credibility and legitimacy.

A quarterly newsletter which provides latest information on dental health, lifestyle, food and fashion trends to educate the citizens through entertainment.

Social Media

Curating content on social media like Pinterest, Facebook, Twitter, Instagram and linkedin can go a long way to create the right image of the brand.

Local SEO helps businesses promote themselves online to local customers within a geographic area.A correctly claimed and optimized Google My Business page will allow you to show up in the “Local Pack” of search results.The Local Pack listing alone accounts for approximately 44 percent of clicks by users of Google, primarily with traffic to the business name and the website link.

To ensure you see results, a comprehensive reporting and ROI tracking process is also utilized.